INFLUENCE, BUILT DIFFERENTLY.
Influencer marketing shouldn't be a collection of one-off posts. I build creator programs around the right talent, smarter economics and content designed to travel across organic, paid and the broader brand world.
BUILD FOR MULTIPLICATION
One creator investment should create more than one moment.
Creator partnerships are structured to generate a pipeline of usable brand content, not disappear after a sponsored post. The strongest work can move from creator channels into organic social, paid amplification and broader campaign storytelling — allowing what performs to earn more investment and what doesn’t to inform the next decision.
PRICE WITH DISCIPLINE
Know what talent is worth before negotiating what they cost.
I use a proprietary pricing model to benchmark creator value across reach, engagement, content performance, usage, exclusivity and deliverables — creating a defensible starting point for negotiation and helping budgets work harder without compromising the talent strategy.
CAST FOR FIT
Find the people who make the brand more desirable.
Follower count is a filter, not a strategy. I evaluate creators around audience fit, cultural credibility, creative ability and the role they can play within the brand — from emerging UGC talent to established influencers and cultural tastemakers.
