I've spent the last seven-plus years building brand and communications programs for global luxury and lifestyle companies. Most recently as Global Director of Community & Culture at Moose Knuckles, where I owned the brand's PR, influencer, events, and brand collaboration strategy across North America, Europe, and Asia. I managed a $1.8M annual budget, two direct reports, and a roster of global agency partners, leading campaigns that drove a 3,000%+ year-over-year increase in global impressions in 2024 and a sustained 30% increase in 2025.

Before Moose Knuckles, I spent five years at Canada Goose, where I built the brand's North America paid influencer program from the ground up and led tentpole community activations at cultural moments including Sundance Film Festival and NBA All-Star Weekend. The work there drove 40M+ incremental impressions and over $3M in Earned Media Value across 2022 and 2023, and established the foundation for how the brand engages with creators and culture today.

My career began at Jimmy Choo and Saks Fifth Avenue, where I learned the disciplines of luxury communications, retail event strategy, and editorial relationships. Those early years shaped how I approach the work now: with reverence for craft, attention to detail, and a belief that the best brand moments are built through genuine relationships, not transactions. I write all my own press materials, I sit in the casting room, and I treat every campaign as an opportunity to build something that lasts longer than the season it launched in.

I'm drawn to brands that take themselves seriously without taking themselves too seriously, the ones that understand culture is built, not bought, and that respect both their heritage and the people who will carry them forward. Based in New York, available globally.