Case Studies
Strategy is only useful when it can move a business.
These case studies show how I approach brand, culture and growth—from diagnosing the opportunity and defining the audience to building the creative, creator and distribution systems that turn attention into demand. Some are drawn from work I’ve led; others are independent strategic studies exploring what I would build next.
Applied Strategy
From Creator Equity to Brand Equity
Building Boyfriend Cosmetics around Jamison Lange’s existing audience, authority and commercial potential.
I created this independent speculative case study after identifying a public trademark filing for Boyfriend Cosmetics, a signal that Jamison Lange may already be exploring a move into beauty. Rather than simply imagining what the branding could look like, I used that signal as the starting point for a larger strategic question: how do you turn creator trust into a scalable business?
SUPERGOOP! — LIFE UNDER THE SUN
Turning an SPF icon into a 365-day cultural lifestyle brand.
Supergoop made sunscreen fun. This speculative brand strategy explores what comes next: evolving its distinctive mix of optimism, play and science-backed performance into a broader masstige world built around how people actually live under the sun—from city streets and running culture to travel, beauty and the slopes.