Organic seeding

Over the past five years, my role at Canada Goose has been pivotal in shaping the landscape of influencer relationships and organic brand advocacy. My strategy extended beyond the confines of paid partnerships; it was deeply rooted in consistent organic seeding and regular, meaningful communication with a diverse array of influencers. This approach was not just about sending out products; it was about building genuine, long-term relationships. By carefully selecting influencers whose values and aesthetics aligned with the brand, and engaging with them continuously, I established a strong network of brand advocates.

My efforts have been instrumental in generating numerous organic posts across various social media platforms, leading to millions of organic impressions. These posts were not scripted endorsements but authentic expressions of the influencers' real-life experiences with our products. This authenticity resonated strongly with their audiences, amplifying our reach and impact significantly. The content created through these relationships has been invaluable, supporting specific product launches and enhancing the overall visibility and reputation of the Canada Goose brand. This strategy not only elevated brand awareness but also reinforced Canada Goose's position as a lifestyle brand deeply connected with its community.